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SEO, or Search Engine Optimization, is the practice of optimizing web pages and content to improve their visibility and ranking in search engine results pages (SERPs). It involves various techniques aimed at making a website more attractive to search engines like Google, Bing, and others, thereby driving organic (non-paid) traffic to the site.
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WordPress is a free and open-source content management system (CMS) that allows users to create and manage websites and blogs. Initially released in 2003, WordPress has since become one of the most popular CMS platforms globally, powering over 40% of all websites on the internet as of 2022.
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Social media marketing (SMM) refers to the use of social media platforms and websites to promote a product or service. It involves creating and sharing content on social media networks to achieve marketing and branding goals.
Effective social media marketing requires a combination of creativity, strategi planning, and ongoing evaluation. By leveraging the unique strengths of each platform and adapting to changes in consumer behavior, businesses can effectively engage with their target audience and achieve their marketing objectives.